10 best competitive analysis tools to track your competitors in 2024

All marketers want to stay one step ahead of their competitors. To gain insight into your competitors’ strategies, use the best competitive analysis tools to uncover new opportunities and improve your growth tactics.

Why are competitive analysis tools important?

Understanding your competitors’ strengths and weaknesses enables you to identify opportunities and threats to your business. The information you gather by analyzing your competitors’ strategies and activities informs your own strategy, so you can improve it.

Competitive analysis tools simplify the process of analyzing your competitors’ strategies. Other competitive monitoring tools even offer easy-to-understand dashboards to facilitate analysis.

Ultimately, the best competitive analysis tools are essential applications that efficiently collect and analyze competitive data, allowing you to focus on improving your strategies to get ahead.

The best competitive analysis tools for SEO

SEO is an important marketing strategy for businesses, with 49% of marketers citing organic search as providing the best return on investment (ROI). To make sure you’re on top of your SEO, here are the best competitor tracking tools:

1. SEO Checker

If you’re looking for free SEO competitor analysis tools, this one’s a great choice. Our very own SEO Checker lets you check the SEO score of your competitor’s website, see their overall SEO health and compare it to your own.

You can also examine your competitors’ SEO best practices, from which you can draw inspiration, and spot growth opportunities for your own optimization efforts. SEO reports are totally free!

2. Similar WEB

With SimilarWeb, take an in-depth look at the number of page views and traffic sources on your competitor’s site. You can compare your site’s ranking with that of your competitor’s, and view data on both sites for up to three months.

It also analyzes up to 1,000 keywords, enabling you to identify your site’s keyword opportunities. Want to know more about the interests of visitors to your site and those of your competitors? You can compare the browsing habits and cross-browsing behaviors of your audiences.

3. SEMrush

SEMrush is one of the competitive analysis tools you can select for SEO. This tool lets you spy on your competitors’ backlinks and top keywords.

It also tells you which other websites are competing for your traffic, and what changes are taking place in your competitors’ rankings.

It also features competitive analysis functions for pay-per-click (PPC) advertising, informing you of new competitors on Microsoft Ads and Google Ads. As for alternatives, SEMrush vs. Ahrefs is a popular comparison for you to check out.

The best competitor analysis tools for content marketing

Content marketing can boost your SEO efforts and your brand’s credibility. Find out how you can stay ahead of your competitors’ content efforts with these tracking tools :

4. BuzzSumo

BuzzSumo is one of the best competitor tracking tools for content. It shows you the best-performing content on topics relevant to your business.

You can also monitor competitor mentions, SEO trends and key must-see events. With BuzzSumo, you can immediately identify hot topics in your industry so you can explore them and create relevant content.

5. MarketingCloudFX

MarketingCloudFX is an IBM Watson proprietary growth platform powered by the artificial intelligence (AI) of our sister site WebFX. This feature-rich platform features the following competitive analysis tools, enabling you to monitor and outperform your competitors:

  • CompetitorSpyFX: This tool provides reports on your competitors’ traffic, keywords and other parameters. It reveals how you stack up against your competitors and gives you insights on how you can stay ahead in your content marketing and other digital marketing efforts.
  • DeepLearningFX: This competitor monitoring tool uses artificial intelligence to search organic results for specific keywords relevant to your business. It then aggregates the data and recommends keywords and content ideas likely to outperform your main competitors.

The best competitive analysis tools for e-mail marketing

Many companies invest in email marketing services, as this strategy is essential for maintaining relationships with customers and prospects. Here are the best competitive analysis tools to inform your email marketing strategy:

6. MailCharts

Price: From $149 per month (free limited version available)

MailCharts aggregates emails from your competitors’ email marketing campaigns. It compares the subject lines and send frequency of your competitors’ e-mails with your campaigns, so you can see how you stack up against your competitors.

7. Owletter

Price: From $19 per month (14-day free trial)

Do you monitor your competitors’ email activity by subscribing to their emails and checking them all? Owletter can do that for you.

Owletter captures emails from a competitor’s mailing lists, takes screenshots and analyzes them for you. It can tell you when e-mails are sent and whether your competitor’s e-mails have a spam reputation. With this competitive intelligence tool, you can discover e-mail marketing opportunities!

The best competitive analysis tools for social media

Some 91% of companies use social media for marketing purposes. To make sure you stay competitive, here are some competitive analysis tools for social media:

8. Meta Facebook Ad Library

Price: Free

If you’d like to see your competitors’ ads currently running on Meta platforms, use Facebook’s ad library. Simply search for the advertiser’s name to see all the ads they’re currently running. You can also click on the ads for more details.

9. Sprout Social

Price: From $249 per month (30-day free trial available)

Sprout Social offers reports that analyze your social media strategy and compare it to your competitors’ data. It also features a social listening tool that lets you collect and analyze sentiment towards your brand and your competitors.

10. Phlanx

Price: $39 per month (30-day free trial)

How engaged are your competitors’ audiences with their businesses? Phlanx is a competitor analysis tool that measures engagement rates on Instagram, TikTok and YouTube.

You can also search for mentions of your brand and competitors on different social media platforms to analyze audience sentiment.

What to look for in competitive analysis tools

Now that you know the best competitive analysis tools, let’s look at what you should look for when choosing one for your business:

  • Ease of use: Make a short list of user-friendly competitive analysis tools that your team can use and adapt. Make sure reports are easy to understand and the dashboard is intuitive. Feature-rich tools with a steep learning curve may not be used to their full potential by your team.
  • Integrations: Will the tool need to work with other existing applications or digital marketing services used by your company? Make sure it integrates seamlessly with other software you currently use and need.
  • Excellent after-sales service and training: Choose a supplier who offers good customer service, after-sales service and training, so that you can get the most out of your tool. In addition, you’ll get support when you need help or have questions.
  • Price: how much are you prepared to spend on your competitor analysis tools? There are both free and paid competitive analysis tools. Choose tools that offer good value for money.

Improve your marketing strategies with the best competitive analysis tools

Competitive analysis tools help you improve your marketing strategies to spot new trends, identify new growth opportunities and stay one step ahead of your competitors.

To improve your SEO ranking and strengthen your digital marketing efforts, contact our SEO.com team for expert advice!

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these