11 useful social media monitoring tools

Since the advent of social media, people can express themselves about companies, brands and other people. In short, they can give their opinions on everything and everyone. Whether the opinions expressed are positive or negative, it doesn’t seal your fate on social media. It’s how your company “listens” and responds to these social media posts that will dictate the influence of these opinions on your Internet presence and brand image.

Social media monitoring (also known as social listening) enables you to get to know your customers, competitors and opinion leaders in your sector. To get the most out of social media listening, you need to monitor several channels and always be on the lookout for new opportunities. However, these methods take time and require the right tools.

To help you choose among social media monitoring tools, we’ve compiled a list of 11 tools that will get you off to a good start, all of which are available in the App Directory or in your Hootsuite dashboard.

Here are 11 useful social media monitoring tools

#1 – Reddit Keyword Monitor Pro

With over 234 million unique users and 8 billion page views per month, monitoring your brand on Reddit should be part of your social media listening strategy. Use the Reddit Keyword Monitor application to find out who’s talking about your brand, your company or your competitors. After all, it would be unfortunate to see a lambda user organize a Reddit AMA (Ask Me Anything or Reddit Q&A session) on your company’s behalf and only find out about it afterwards.

Key features:

  • Define keywords or phrases you want to monitor on Reddit.
  • Limit keyword searches on posts or comments.
  • Share Reddit publications easily across all social networks monitored in Hootsuite.
  • Quickly access publications to respond and get involved.
  • View analysis reports on keyword frequency
  • Monitor an unlimited number of keywords on Reddit.

#2. Geopiq for Instagram

With over 400 million users (the majority of whom are aged between 18 and 29), if there’s one network you need to keep an eye on, it’s Instagram. Especially if your target audience is in this age bracket. Thanks to the Geopiq app for Instagram, you can monitor posts by location, hashtag or username. The app

Main features:

  • Review photos posted on Instagram by location.
  • Monitor posts on Instagram by location, hashtag or handle.
  • Interact with users by posting comments.
  • Share your Instagram photos on your social networks.
  • View your photos and a feed of photos from users you follow, popular photos and your likes, all in your dashboard.
  • View and publish comments and likes.
  • View user details: number of photos, number of followers and subscriptions

#4. Reputology

Online reputation management is very important and, surprisingly, not all that complicated. Your brand needs to manage its reputation, both online and offline. With the Reputology app you can monitor and query major review sites to interact with users and resolve any issues in a timely manner.

Key features:

  • Monitor major consumer review sites: Yelp, Google, Facebook reviews and others..
  • Track activity across all stores and locations where your brand is present.
  • Respond quickly via links.
  • Email reviews to interested parties to deal with the most urgent issues.
  • Keep track of reviews by assigning reviews as tasks to users and assigning statuses to reviews
  • Create user levels with different authorizations..

#5. Hootsuite Insights

What do you get when you combine social media listening, analytics and effective social media monitoring tools? Hootsuite Insights, of course. This tool gives you valuable real-time insights into your brand, tracking influencers, stories and trends while visualizing all the stats, all in one place.

Key features:

  • More data sources in Hootsuite with results from over 100 million sources now in your engagement platform
  • React directly in the feed and make decisions on previously hidden results.
  • Filter and refine results by opinion, platform, location and language.
  • Historical coverage: query past data to deliver a stream of mentions to your content and engagement team.

#6 – Brand watch

Here’s a tool that lives up to its name: track your brand with Brand watch. Enhance your social media monitoring capabilities with the power of close listening. With the Brand watch app in Hootsuite, you can identify valuable insights from over 70 million web traffic sources, including major social networks, blogs, forums, news and review sites, and more. Make informed decisions in real time with Brand watch and discover their impact.

Key features:

  • Never miss a mention of your brand with data from over 70 million sources, including blogs, forums, social networks, news sites, videos and reviews
  • Monitor the tone and impact of mentions of your brand, and spot important issues with Brandwatch’s advanced opinion and impact analysis feature
  • Use Brandwatch’s advanced segmentation and filter your feeds by author, category, tag, priority and other criteria for more targeted listening
  • Assign and respond to Brand watch-detected mentions instantly from your Hootsuite dashboard.

#8 – Synthesio

There’s no denying it: social listening gives you all the information you need to make better decisions, and Synthesis is a comprehensive solution that’s well worth a look. With this tool, your team can listen to the conversations taking place on the social media that matter most to your business, and then analyze them before responding.

Key features :

  • Monitor streams of multiple mentions at once
  • Share conversations more effectively with Hootsuite’s integrated social network sharing tool
  • Reply, retweet or send private messages to users on Twitter from the app in Hootsuite
  • Assign mentions to teams or members of your company to resolve issues faster

#9 – Crowd Analyzer

If your customers are based in the Middle East, Crowd Analyzer will prove invaluable for social media monitoring and analysis. The first social media monitoring platform focused on the Arabic language, Crowd Analyzer works with “sophisticated language processing algorithms” to analyze “Arabic-language content in terms of relevance, dialect and opinion.” Not only does Crowd Analyzer monitor the main social networks, but also blogs, forums and news.

Key features:

  • Monitor multiple feeds at the same time.
  • Use over 60 powerful filters such as language, location, gender and opinion to filter content.
  • Search content by keyword
  • Reply, retweet or tweet directly from Hootsuite
  • Tag your content directly in Hootsuite and use these tags to guide the statistics in Crowd Analyzer

#10 – 76Insights

If content marketing is an important aspect of your Facebook marketing strategy, then 76Insights is for you. This social media monitoring tool measures the impact of your content on social media and returns an impact score, which is the impact you receive on social media after publishing something.

Key features:

  • Measure the impact of your content on social media
  • View your impact score by social network
  • Discover your content’s performance with intuitive visual graphs
  • Group social accounts into handy lists
  • Share the most impactful content on your social networks

#11 – Hootsuite Pro

In addition to all the social media monitoring tools mentioned above, Hootsuite Pro provides you with social media listening features directly from the dashboard. Monitor specific keywords, hashtags, regions and more. Stay on top of everything that’s being said about your brand and listen to your customers and competitors to gain a competitive edge.

Key features:

  • Increase your subscriber base and follow all the conversations
  • Quickly publish content to all your social networks
  • Increase your ROI and analyze campaign performance
  • Up to 50 social media profiles
  • Access to premium apps
  • Enhanced analysis reporting
  • Pro

By Clémence Alonzo de Revel

Clémence is Content & Social Marketing Strategist at Hootsuite. Passionate about digital marketing and social media, she’s always on the lookout for the latest trends and best social media practices for her readers.

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