6 best link-building techniques for successful SEO

In today’s dynamic SEO landscape, link building remains an essential and effective strategy for improving a website’s visibility.

The right links can boost your site’s authority, generate traffic and improve your ranking in search engine results.

However, not all backlinks are created equal. This article aims to explore the best link-building strategies to help you propel your website to the top of search results.

What is link building?
Link building is the process of acquiring hyperlinks from other websites to your own.

These links act as “votes of confidence” in the eyes of search engines, indicating that your site has quality content that deserves to be referenced.

In fact, Google claims that:

In general, webmasters can improve the ranking of their sites by increasing the number of high-quality sites linking to their pages.

Is link building important for SEO?
In the long term, SEO is more effective than PPC or any other online marketing strategy.

Did you know that pages with a large number of backlinks tend to rank higher than those with fewer?

This SEO statistic comes from a Backlinko study and clearly indicates that link building is a crucial element of success.

In fact, according to Andrey Lipattsev, former Search Quality Strategist and current Partner Development Manager at Google, the three main ranking signals in Google’s search algorithm are links, content and RankBrain.

In the past, search engines like Yahoo! and AltaVista dominated the market by ranking results based on web page content alone.

However, Google has revolutionized the game with its PageRank algorithm, which takes into account both content and the number of websites linking to a page.

In short, while the number of links is important, quality must take precedence over quantity.

So how do you get good links?

The best link-building strategies
A professional SEO service can help you develop an effective link-building strategy to ensure your website’s visibility and make the most of organic search.

But if you’re on a limited budget, here are some of the best link-building strategies you can use:

Guest blogging

Content assets

Unlinked brand mentions

Broken link building

Competitor link analysis

Guest blogging
Guest articles are an excellent way of increasing the visibility of a website.

By publishing quality content on related websites, you have the opportunity to showcase your expertise and attract readers to your own site.

When guest posting, keep the following points in mind:

Familiarize yourself with the website’s editorial calendar.

Understand the preferred style, tone and topics.

Content is an effective way of creating high-quality backlinks.

This involves creating content – such as infographics, PDFs, eBooks and videos – that can be used by other websites in their own articles and blog posts.

By providing valuable resources to other sites, you create a win-win situation: they get content to use in their articles, and you get backlinks.

When creating content resources,

keep these tips in mind:

Choose the right topics: Choose topics that are likely to be shared and reused by others.

Design your content for maximum engagement: Your content should be attractive enough to make people want to click on it and share it.

Make it linkable: Include a link to your website in the resource itself.

Promote it: Contact websites and influencers with a relevant audience and let them know about your content.

Once you’ve created great content, you’re ready to earn backlinks.

For example, my guide to featured snippets was naturally picked up by MOZ in one of its blog posts:

Unlinked brand mentions
If you’ve been mentioned in an online article, the author may not have included a link to your website.

That’s where unlinked brand mentions come in.

By tracking these types of events and using outreach tactics, you can contact the author and ask them to include a link to your site.

This is an effective way of obtaining high-quality backlinks with minimum effort.

To do this, you can use one of the following tools:



Moz Explorer



Google Alerts

To request that a link be added to a brand mention, first look for contact information, then approach the staff or webmaster.

Be polite, thank them for the mention and explain how adding a link will benefit their audience.

Building broken links
Broken link building is an effective way of acquiring backlinks from other websites.

This strategy involves finding broken links that previously pointed to an existing page on another website and offering a replacement with a similar topic on your own site.

To get started, you can use tools such as Arefs or Screaming Frog to search for broken links related to your website.

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