6 steps to creating SEO-friendly URLs.

Learn how to create SEO-friendly URLs that improve your search engine rankings and user experience with our comprehensive guide.

SEO-friendly URLs are web addresses designed to be understood by both search engines and humans. These URLs often contain relevant keywords or phrases that correctly represent the content of the web page.

How do you build SEO-friendly URLs?

Read on to discover best practices and tips for creating SEO-friendly URLs that can improve your website’s user experience and search engine rankings. Let’s get started!

Let’s start by understanding the anatomy of a URL
A URL is the online address that users enter in their browser to visit a web page. It’s made up of several elements, including the following:

Protocol
The protocol comes first in a URL and describes how the user’s browser will communicate with the server hosting the page. Today, most web sites use the industry-standard Hypertext Transfer Protocol (or “http://”) to guarantee the security and accuracy of transmitted data.

Another popular protocol is “https://”, which adds security through encryption. It’s ideal for online stores or websites that require users to log in using their personal information. By obtaining an SSL certificate, you can reduce the risk of malicious third parties intercepting vital information such as passwords, credit card numbers and personal data.

Domain name
A domain name serves as a distinctive identification for a website. Users enter the address to visit a specific web page in the address bar of their browser. A domain name generally consists of two elements: The name itself, which may be the brand or identity of the website, and a domain extension (.com, .org, or .net).

Choosing the right domain name is essential, as it affects a website’s accessibility, legitimacy and visibility. It must be short, easy to remember and relevant to the content or objectives of the website.

Subfolders
Subfolders are directories created within the main domain to classify and organize relevant material. This method can be useful if your website has a lot of content or offers a variety of products and services.

For example, you can use sub-folders to divide the product categories of your company’s clothing and electronics offerings. Your main domain name might be “www.company.com”, with the clothing part located in a subfolder like “www.company.com/clothing” and the electronics part in a separate subdomain like “www.company.com/electronics”. This approach makes it easier for users to navigate the site.

By classifying documents into sub-folders, you can establish a logical structure that makes it easier to explore and obtain the information you need. In addition, you can optimize subfolders for keywords to increase the website’s exposure to search engines and attract more relevant visitors.

Slug
A slug is the part of the URL that designates a particular page or piece of information on your website. It’s usually a brief but precise phrase or word that correctly summarizes the information contained on the page. The slug is usually included in the URL after your domain name and subdirectories. It helps users and search engines understand the content of your web pages.

Why URLs are important for SEO
URLs are important for SEO because they are crucial in determining the relevance and positioning of a web page in search engine results. URLs are important for SEO. Users and search engines can obtain useful information about a website’s content from a well-optimized URL. A descriptive, keyword-rich URL can also increase click-through rates and attract more natural traffic to a website.

In addition, URLs are essential in determining overall structure and organization. Search engines examine URLs to understand the hierarchy and links between website pages. Users can locate relevant content more efficiently thanks to improved indexing and ranking of the website by search engines.

Slugs are often created automatically based on the page title, but you can also modify them manually to improve their effectiveness. This can be advantageous for SEO purposes, as it allows you to incorporate appropriate keywords that web users are likely to search for.

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