7 Best Link-Building Tools to Use in 2024.

Explore the importance of link building in SEO and discover seven essential tools – Semrush, Ahrefs, Majestic, BuzzStream, HARO, Pitchbox and Serpstat.

Table of contents

  • 1. Semrush
  • 2. Ahrefs
  • 3. Majestic
  • 4. BuzzStream
  • 5. HARO (Help a Reporter Out)
  • 6. Pitchbox
  • 7. Serpstat.



    Link building is an essential part of search engine optimization (SEO). Learn how to use link building tools to streamline your backlink strategy by helping you identify quality link opportunities, improve outreach processes, boost your site’s credibility, and more, by exploring the best link building tools!

1. SEMrush

Key link building features: Link analysis, awareness modules and link auditing

First on our list of the best SEO link building tools is Semrush.

As a leading SEO platform, Semrush is home to some of the best backlink tools that help businesses like yours create robust link building strategies. These tools include backlink sources, outreach modules and detailed tracking to ensure links are still active after you’ve added them to your backlink profile.

Semrush is also a leading tool because of its extensive list of SEO tools beyond link building. What’s more, Semrush ‘s pricing plan offers add-on modules, so you only pay for what you need.

From performance dashboards to competitive research tools, Semrush has it all. Discover Semrush’s other SEO tools below:

  • On-page and technical SEO auditing
  • SEO content templates, including an artificial intelligence (AI) wizard for better keyword integration and to fill content gaps.
  • Local SEO position tracking and list management tools

2. Ahrefs:

Key link building features: Bulk analysis for link control, link extension and backlink opportunities

Ahrefs is one of the best link building tools to try if you’re looking for something that offers hard data alongside its insights. Ahrefs offers comprehensive link building features, including dashboards detailing your website’s backlink profile and growth over time.

Want to know more? Ahrefs’ backlink dashboard also lets you analyze the sites your competitors are linking to and their quality.

Link Semrush, Ahrefs isn’t primarily a link-building tool – it’s home to dozens of additional SEO tools to help businesses build a solid SEO strategy, including:

Extensive keyword database
Detailed website analysis with Ahrefs SEO audit software
Scheduled reports that monitor your website’s search engine rankings

3. Majestic

Key link building features: Link evaluation tools, link context and competitor backlink profile analysis

Unlike SEMrush and Arefs, Majestic is an SEO backlink tool designed to manage and improve your website’s backlink profile. Majestic helps you uncover new opportunities with comprehensive link data on your website and your competitors.

With your website’s link data, majestic uses web-based link intelligence to build detailed backlink dashboards that offer insight into link quality, competitor backlink profiles, link context, and more.

4. BuzzStream

Key link-building features: CRM integration, integrated outreach tools, outreach reports

Although BuzzStream is best known as an end-to-end customer relationship management (CRM) platform, it’s also a great tool for link building.

BuzzStream manages your entire outreach campaign from start to finish, thanks to its integrated CRM that keeps your entire team in sync. Instead of having multiple team members send prospecting emails to the same site, BuzzStream does it for you.

The intuitive CRM scours the Internet for viable link-building opportunities and gathers the metrics you need to create a list of the most significant opportunities you can’t pass up.

When you’re ready, BuzzStream can send personalized emails to each of them. Instead of sifting through mountains of emails, BuzzStream organizes your entire prospecting process within a single platform.

5. HARO (Help A Reporter Out):

Key link building features: Keyword filters and multiple source opportunities sent by e-mail (at paid levels)

Although traditionally used by journalists seeking to connect with reliable sources, HARO is also used as a link-building tool. When you register as a source on HARO, you’ll receive e-mails from editors who need information from sources like yours. That’s when you can shine!

If an author chooses to cite you as a source or contributor in their article following your response to their request, you’ll be able to see your name and site link on the author’s page.

In addition to being an excellent backlink tool, HARO is a great way to promote yourself and your business.

6. Pitchbox

Key link building features: Outreach templates, metric filters, integrations with leading SEO service providers.

Pitchbox is another top-notch link-building tool for companies looking to step up their outreach efforts. Like HARO, Pitchbox is an outreach assistant that helps you find prospects and connect with them for links.

With customizable outreach templates and a metrics filter for highly specialized results, you can start connecting with prospects and take advantage of link-building opportunities to boost your SEO.


7. Serpstat

Key link building features: Link audit, anchor text analysis, domain comparison

Topping this list of the best link building tools to use in 2024 is Serpstat, an all-in-one SEO tool that helps with many other SEO tasks in addition to link building.

Serpstat comes with a valuable backlink checker that produces a detailed analysis of your site’s link profile. You can find out everything about your website’s backlink profile, including:

  • The quantity and quality of your site’s backlinks
  • Low-quality backlinks that may affect your site’s ranking
  • Anchor texts of links pointing back to your site
  • Domain comparisons that help you find trusted link providers.

In addition to backlink tools, Serpstat offers SEO tools such as:

  • Content generation tools, including AI wizards.
  • Keyword research and clustering
  • On-page and technical SEO auditing

Partner with the link building experts at SEO.com

Link building tools aren’t the only way to build a strong link profile. The SEO experts at SEO.com can help you continue to attract quality link opportunities through proven optimization tactics like keyword optimization, content marketing, and more.

With more than 25 years of experience helping clients from over 150 different industries build scalable SEO strategies, you can’t go wrong choosing an agency like SEO.com for link building services.

Ready to get started? Contact SEO.com online today to find out how we can help you improve your backlink strategy!

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