The Best Local SEO Tools (my 14 picks for 2024)

If you’re looking at different SEO Tools and trying to figure out which one is best for local SEO, you’ve come to the right place.

I’ve been in the SEO business for nearly 10 years, and I’ve learned the hard way that what works for general search can be very different from local search.

Historically, most tools have been able to be modified to meet local needs. More recently, the major SEO tool suites (including my top picks) have introduced suites and features dedicated specifically to local SEO goals.

This has changed the game.

In this guide, I’ll outline some of my top picks, why I like them, and when to use them based on typical use cases.

But first, let’s set the scene by explaining what makes local SEO a tool in its own right.

What is local SEO and why is it important?

Local SEO is a subset of standard SEO that focuses on optimizing a company’s online presence to attract more customers from relevant local searches on Google and other search engines.

When customers perform a local search, they are usually looking for specific information about local businesses, such as address, opening hours and reviews.

Local SEO is vital for businesses operating in specific geographical locations. It helps them gain visibility in local search results, enabling them to attract more customers. It’s not just about using industry-standard keywords, but also incorporating location-specific keywords into the company’s online content.

For example, a construction company based in New Jersey might use key phrases such as “construction company in New Jersey” or “builder in Trenton, New Jersey” to attract local customers.

Local SEO also involves managing online reviews and ratings and ensuring that the business is properly listed in local directories and in the Google business profile. With a complete Google business profile, businesses have the opportunity to

appear in the local pack (the three results displayed at the top of Google search results), increasing their visibility and attracting new customers.

The role of local SEO tools in improving brand visibility

The right local SEO tools can simplify your local search optimization process, helping you engage your audience, select the right keywords, monitor ongoing performance, and much more. They help companies track their local search engine rankings, manage their online reputation and ensure consistency of their business information across different online platforms.

These tools also provide information on your competitors’ local SEO strategies, enabling you to stay one step ahead of the competition. They can help you identify local citation opportunities, monitor customer reviews and even facilitate voice search optimization.

Let’s take a look at some of the best local SEO tools that can help you improve your local search engine rankings.

The 14 best local SEO tools to improve your local rankings

Editor’s note: Semrush is actually my first overall choice, but because their suite is so extensive, I’ve separated out the specific modules or tools WITHIN the suite and ranked them against other external and internal tools.

1. Semrush: Best listing management tool

Semrush Listing Management Tool tops our list of the best local SEO tools. It simplifies the process of adding and updating your company’s data in various top directories in the U.S. and elsewhere.

Once your listings are live, you can use the tool to track and update them to ensure accuracy and consistency across all platforms.
It also provides valuable information on customer reviews, local search performance and business rankings in your target city.

2. BrightLocal: The best suite for local SEO

BrightLocal is another local SEO tool known for its user-friendly interface.

It simplifies the process of auditing your current local SEO performance, while providing tools to manage your overall search engine rankings.

2. Yext

Yext is a robust local SEO tool that helps you manage your online reputation. It integrates with third-party sites, allowing you to track and respond to business reviews from a single site. SEO dashboard.

Yext also provides powerful tools to make your business listings SEO-friendly.

3. Synup

Synup is a comprehensive local SEO tool that tracks your company’s performance on search engines, local directories and review sites.

Synup crawls over 200 local search engines and directories to find data inconsistencies, ensuring the accuracy of your citations.

4. Whitespark

Whitespark is local SEO software designed to help you track and manage your local citations.

It identifies and helps you manage these local citations, ensuring that your data is consistent and accurate across different third-party websites.

5. Moz Local

Moz Local is a user-friendly local listing tool that automatically synchronizes your information across various online platforms from your Google My Business profile, ensuring your data is accurate and consistent.

6. Semrush position tracker

Semrush’s Position Tracker tracks your website’s ranking for a customized set of target keywords.It can also target a specific device type or geographic area, making it a useful tool for local SEO.

8. Georanker

Georanker is a unique local SEO tool that tracks website rankings based on multiple locations around the world.

It also features a citation tool that allows users to determine the sources of citations used by their competitors.

9. Google Company Profile

Unlike some of the other tools mentioned, this one isn’t paid for (yay!), but it’s nevertheless a key tool to have in your local SEO toolbox.

Google Business Profile is one of the best tools for local SEO. It enables customers to find information about your business, such as an address or phone number. That’s why it’s important to keep your business up-to-date and to update your Google listing as necessary.

10. Keyword planner for Google ads

I always like to check the validity of my assumptions using the Ad Keyword Planner. I’d like to know basic search estimates, search value (what others are paying for clicks/impressions) and ideas for keyword targeting.

11. Google Search Console

Google offers Google Search Console to help you ensure that your website remains Google-friendly, and provides a virtual TRESURE TROVE of information and advice.

The key is to be able to slice and dice the data correctly to derive actionable insights. I personally use other search consoles and complementary tools such as WordPress sites) to obtain useful data on terms for which you are already ranked but which you should better optimize(or create new pages on).

This can also be particularly useful for an established local business that ranks for many terms that could be better served by blog content. Many older businesses tend to rank for a large number of seemingly random terms(on the main navigation pages), but topically relevant terms that could make excellent lead magnets.

12. Google Analytics

Google Analytics is a web analytics service that tracks and reports web traffic to users. As with Search Console, analyzing traffic trends in a local market is richly informative.

13. Google Trends

Google Trends is mainly used to compare keyword popularity and track event-driven increases in keyword search volume. I love trends because they allow you to tap into keywords and themes that wouldn’t appear in a local keyword research module.

Another key use case for local businesses is to properly evaluate seasonal promotions and schedule them around peaks in historical search volume.

14. Local Falcon

Local Falcon is a local referencing tool for maps. It uses a grid system to show you several “scan points” that represent your company’s location.

Which is the best local SEO tool?

Local SEO is an essential aspect of an overall digital marketing strategy, especially for businesses that depend on a physical location or offer localized services.

Using the best local SEO tools can help businesses improve their visibility in local search engines, attract more local customers and, ultimately, increase sales.

Personally, I’d recommend (for almost anyone) starting with the Semrush SEO Management Tool. It’s part of the best-in-class SEO suite, but offers a solution dedicated to the most important part of local SEO.

But if you’re just doing local SEO and need a simple, cost-effective local SEO dashboard (for example, if you don’t need the full Semrush suite), go with BrightLocal here.

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