How can I optimize my site’s loading speed?

A site’s traffic depends on its search engine optimization (SEO). The latter can be improved in particular according to the site’s loading speed: spotted by Google robots, it is also necessary from the point of view of user experience, so there are only good reasons to improve your site’s loading speed.

Why can loading speed impact your Google ranking?

Website loading speed is one of the sines qua non criteria for search engine optimization. To rank web pages in search engine results, search engines use robots to crawl the entire web. The faster a page loads, the faster the bots can access it, thus crowding out slower sites containing the information they’re looking for. In other words, the faster a page loads, the more it is indexed by the robots, and the more it is highlighted in the results displayed by the search engine. As in a race, the faster sites outperform the slower ones.

What’s more, the maximum time a user can wait for a page to load is 3 seconds; after that, the user closes the tab in favor of another, faster page. The more a page is consulted, the higher its ranking in search results.

That’s why it’s absolutely essential to optimize your site’s loading speed: to be correctly identified by search engine robots, and to be consulted by Internet users, who themselves contribute to the site’s good ranking.

What’s more, the maximum time a user can wait for a page to load is 3 seconds; beyond that, the user closes the tab in favor of another, faster page. The more a page is consulted, the higher its ranking in search results.

That’s why it’s absolutely essential to optimize your site’s loading speed: to be correctly identified by search engine robots, and to be consulted by Internet users, who themselves contribute to the site’s good ranking.

How can you improve your site’s performance?
Compress your images to make them less heavy.
The element that takes the longest to load on a web page is not text, but images. So it’s extremely important to reduce the size of the images you use, without drastically reducing their quality, in order to reduce the time, it takes for the page to load. The heavier the image, the longer it will take to load.

Beware, however, that image compression often goes hand in hand with loss of quality, which is why it’s important to be rigorous when processing images. There are two main image formats: JPEG and PNG. JPEG is the best-known and oldest format and can be used on virtually all websites and read by all browsers. It offers high quality in terms of color rendering and is therefore preferable for photographic images.

What are the best tools for speeding up your site?

There are many tools available for measuring and improving website performance.

For SEO, note the Yoast extension for WordPress, which analyzes the SEO quality of a text, then advises the author according to its shortcomings (too few or too many keywords, repetitions…).

SEMrush is widely recommended and used by webmasters to check the traffic on their sites, notably on the origins of consulting IPs, or on the quantity of corresponding backlinks.

Octopulse

Octopulse will be one of your key allies if you’re struggling to boost your SEO. From the SEO audit itself, in terms of lexicality, to the analysis of the weight of your pages, via competitive analysis, Octo pulse guides its customers in the steps to take to increase traffic and optimize positioning.

The easiest way is to start with a free diagnostic to determine your SEO strengths and weaknesses. Octo pulse is a specialized SEO agency which, after analyzing your site, will guide and assist you in its optimization.

Web.dev

Web.dev is a tool powered by Google, whose mission is to help web developers. And with good reason, Web.dev is a complete synthesis of the tools mentioned above: loading speed performance, SEO qualities, accessibility, user experience…

PageSpeed Insights
Also developed by Google, PageSpeed Insight is designed to analyze a website’s performance in terms of loading time, conversion rate and bounce rate. Not only does it provide a precise, detailed diagnosis of your site, it also offers advice on how to improve its capabilities.

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