How to use Google Analytics: our 4-step Guide

How do I use Google Analytics? Discover our 4-step guide to tracking your social media results.

Knowing how to use Google Analytics is one of the best ways to find out more about the people who visit your website.

By combining your website data with social media, you can create a traffic-generating machine for your online resources.

Learning how to use Google Analytics allows you to discover what type of content your audience likes and which social networks they prefer. With this information, you’ll be able to drive more traffic and leads to your website while demonstrating the ROI of social media.

You can even use Google Analytics to track key social media metrics in a few simple steps.

This guide will help you do just that, but first…

What is Google Analytics?
Google Analytics is a free website analytics dashboard. It gives you access to a whole range of insights about your website and the people who visit it.

Google Analytics is like a stethoscope, assessing the overall health of your website and pinpointing areas for improvement.

Here’s a selection of the indicators and insights you can analyze with this tool:

  • Overall traffic to your site
  • Websites from which traffic originates
  • Traffic on each page
  • Number of leads converted
  • Websites of origin of your leads
  • Visitor demographic information (e.g. where they live)
  • App type

It’s a bit like the difference between a confectionery vending machine and a chef: with a vending machine, the consumer simply gets the product on offer. They have no influence on the ingredients or the taste of the product. A private chef, on the other hand, will listen to them, cook what they want and adapt to their specific needs and desires.

Hence the importance of using Google Analytics: with this tool, you’ll see which of your content appeals to your audience, and then repeat the success.

Not knowing how to use Google Analytics is like setting off on a road-trip without a map or a destination.

When you learn how to use Google Analytics, you gain even more insights into which content will be successful.

How to use Google Analytics on social media: the winning combination
Google Analytics generates detailed social media reports: a godsend for digital marketing professionals.

These reports will enable you to:

  • Discover which social media platforms generate the most traffic
  • Calculate the ROI of your social media campaigns
  • Learn which content works best on each social media platform
  • Check that the traffic you’re attracting via social media matches your target demographics
  • Find out how many conversions your company is registering thanks to social media
    With this data, you can make the most of your social media campaigns and develop an effective strategy.

We’ll take a detailed look at the steps you need to take to measure your success on social media by learning how to use Google Analytics. We’ll then look at the eight reports you’ll get about your social media posts.

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