How to use Schema Markup to optimize your site’s SEO

Using schema markup on your website can help you rank higher in search engines. However, if you have little (or no) coding knowledge, it can seem like a daunting process. Fortunately, we’ve created an SEO tutorial on schema markup to help you get started without feeling overwhelmed. In this article, we’ll take a look at schema markup and why it’s so crucial. Now we’ll show you how it can boost your Divi site’s SEO and suggest some tools you can use. Let’s get started!

What is schema markup?
Structured data in the form of schema markup helps search engines like Google to better understand your content. You’ll see an increase in search engine rankings if you use this markup.

These “tags” can be added to your site to improve your search engine rankings (SERPs). This code is available on Schema.org:

When you use schema markup, Google can obtain additional information from your sites. Rich snippets will be generated as a result. Additional information such as product reviews can be found in rich snippets, which are enhanced search results. Click-through rates are higher for these extracts than for standard search results:

Why is it important?
Almost any type of website can benefit from the SEO scheme. Blogs, e-commerce sites and small local businesses all fall into this category.

You can use schema markup on a product page as an example. Tags such as “Offer” and “Aggregate Rating” can be used in this situation to specify your prices and ratings. The main elements of your page can be read by search engines like Google and displayed in their SERPs accordingly.

To obtain enriched extracts for your products, you’ll want to use the markup described above:

You can also get a rich result if you use the SEO scheme on your FAQ sites. Frequently asked questions on the subject of a user’s search.

Different types of rich snippets are available, depending on the nature of your website and the products or services you provide. Recipes, applications and courses are all included.

The additional information that appears in search results can make a big difference. If you have a large number of positive reviews, people are more likely to click through to your page. Click-through rates like these can increase your organic traffic and, consequently, your conversion rates.

Rich snippets can also help you establish your authority by displaying how-to instructions and FAQs. Users will immediately known if you can help them solve their problems. In theory, this could help you rank higher in Google’s search engine results pages (SERPs).

Whether you’re creating a product page, blog post or other piece of content, it’s best to provide as much information as possible. Including extra specificity in your search terms will help you rank higher in Google’s organic results. You can increase traffic to your website by providing valuable information such as customer reviews, product ratings and pricing information.

JSON-LD and Microdata are the two output formats you can choose from. Using JSON-LD, you can simply copy and paste this code into your browser.

You can easily add schema markup to your WordPress site by simply inserting the generated code into your post or page. You can do this in different ways, depending on the type of content you’re tagging.

Adding a schema to a WooCommerce product page
Go to the WordPress dashboard and select the WooCommerce product you wish to update. The schema markup code can be pasted into the body text field using the Text tab.

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