How to Use SEMRush Perfectly and Rank Your Keyowrds

Maximize your online visibility with Semrush, the essential tool for digital marketing. With over 20 million related keywords and a database of more than 20 billion URLs, Semrush stands out as the leader in keyword research and SEO analysis. Its indexing covers 142 countries and 46 languages, offering unrivalled international reach. In this article, we’ll dive into Semrush‘s key features, from Keyword Magic Tool to Competitor Analysis Tool, while exploring how it compares to other popular tools such as Ahrefs and Moz. Discover how Semrush can revolutionize your approach to SEO and significantly boost your online visibility.

Maximize your digital strategy with semrush’s advanced tools

Semrush’s essential tools for keyword research and SEO analysis


Keyword Magic Tool: this tool enables you to search for keywords relevant to your theme, starting with a single keyword. You can obtain over 20 million related keywords, sorted by thematic groups, with data on search volume, difficulty, cost per click, competition, etc. You can also use filters to refine your results according to your criteria.


Keyword Overview: this tool enables you to analyze a keyword in detail and obtain information on its SEO performance. You can see search volume, trend, difficulty, cost per click, number of results, SERP features, related keywords, frequently asked questions, and more. You can also compare several keywords with each other and see the differences between them.


Organic Research: this tool lets you analyze a domain’s organic keywords and see its estimated traffic, SERP positions, organic competitors, best-performing pages, etc. You can also see the domain’s position history and changes in SERP features.

The social networking toolbox


Semrush offers a social networking toolbox to help you manage and optimize your presence on the main social networks: Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest. Here are just a few of the tools available:

Social Media Poster: this tool lets you plan and publish your posts on social networks from a single interface. You can create an editorial calendar, add images or videos, schedule your posts in advance, edit or delete your posts, etc. You can also track the performance of your posts and interact with your audience.


Social Media Tracker: this tool lets you track and analyze your performance on social networks and that of your competitors. You can measure your reach, engagement, growth, sentiment and more. You can also compare your results with those of your competitors and identify best practices.


Social Media Ads: this tool lets you create and manage your advertising campaigns on social networks. You can choose your objective (awareness, traffic, conversions, etc.), your audience (geography, demographics, interests, etc.), your budget and your duration. You can also track the performance of your campaigns and optimize your ads.

Competitive analysis functions


Semrush offers a number of competitor analysis functions to help you monitor and outperform your online competitors. Here are some of the most useful functions:

Traffic Analytics: this function lets you analyze a domain’s traffic and see its sources (organic, paid, social, referrer), destinations (pages visited), behavior (average visit duration, bounce rate), audience (geography, demographics) and devices (desktop, mobile or tablet). You can also compare several domains with each other and see the differences between them.


Domain Overview: this function lets you get an overview of a domain and see its key data: estimated traffic, organic and paid keywords, backlinks, domain authority, presence in SERP features, etc. You can also see the domain’s main competitors. You can also see the domain’s main competitors and growth opportunities.


Backlink Analytics: this function lets you analyze a domain’s backlinks and see their quality, origin (referring domains), type (text or image), anchor (link text), attribute (follow or nofollow), etc. You can also compare several domains against each other. You can also compare several domains with each other and view their backlink profiles.

How to use Semrush to optimize your content

Performing keyword research with Semrush


To optimize your content, you first need to perform keyword research with Semrush. This allows you to find the most relevant and profitable keywords for your topic. Here’s how to do it:

Go to the SEO category in the main menu and click on Keyword Research.
Enter a starting keyword in the search bar and click on Search.
Consult the Keyword Overview report and analyze the keyword data: search volume, trend, difficulty, cost per click, number of results, SERP features, related keywords, frequently asked questions, etc.
Click on the Keyword Magic Tool tab to access the keyword research tool. You’ll see a list of over 20 million keywords associated with the starting keyword, sorted by thematic groups. You can use filters to refine your results according to your criteria: search volume, difficulty, cost per click, competition, number of words, etc.
Select the keywords that interest you and add them to your keyword list. You can create multiple keyword lists for different projects or themes.
Click on the Keyword Manager tab to access your keyword list. You’ll see updated data on the keywords you’ve selected: search volume, trend, difficulty, cost per click, SERP features, etc. You can also export your keyword list in CSV or XLSX format.

Using Semrush for optimized content analysis


To optimize your content, you then need to use Semrush for optimized content analysis. This enables you to create content that meets user needs and search engine requirements. Here’s how it works:

Go to the Content Marketing category in the main menu and click on SEO Content Template.
Enter the keyword(s) you wish to target in your content and click on Create SEO Template.
Consult the SEO Content Template report that appears and follow the recommendations for optimizing your content: text length, HTML tags, keyword density, internal and external links, readability, tone, originality, etc.


Click on the SEO Writing Assistant tab to access the SEO optimized writing tool. You can write or copy and paste your text into the editor and get an overall content quality score. You can also see suggestions for improving your text according to the following criteria: SEO, readability, tone and originality.


Modify your text according to the suggestions and check that your overall score increases. You can also compare your text with those of competitors ranking in the top 10 results for the keyword(s) you’re targeting.
Once you’re happy with your text, you can publish it on your website or share it on social networks.

Beyond SEO: other Semrush features

Advertising with Semrush


Semrush isn’t just an SEO tool, it’s also an online advertising tool. Semrush lets you create and manage your advertising campaigns on search engines (Google Ads) and social networks (Facebook Ads). Here are just some of the features available:

Advertising Research: this feature enables you to analyze your competitors’ advertising campaigns and discover their strategies, budgets, keywords, ads, landing pages and more. This enables you to identify opportunities and key aspects of the online advertising market.


Keyword Planner: this feature enables you to research and select the most effective keywords for your advertising campaigns. You can obtain data on search volume, cost per click, competition, traffic and conversion potential, and much more. You can also create keyword lists and export them to Google Ads.


PPC Keyword Tool: this feature lets you create and optimize keyword lists for your advertising campaigns. You can eliminate unnecessary or negative keywords, group your keywords by theme, add match modifiers, check keyword availability, and more. You can also synchronize your keyword lists with Google Ads.
Ad Builder: this feature lets you create and test ads for your advertising campaigns. You can use best-practice ad templates, customize your ads with images, titles, descriptions, calls to action, etc., and preview your ads in a few clicks. You can also preview your ads on different devices and export them to Google Ads.

Social media management functions


Semrush isn’t just an online advertising tool, it’s also a social media management tool. Semrush lets you manage and optimize your presence on the main social networks: Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest. Here are just a few of the features available:

Social Media Poster: this feature lets you plan and publish your posts on social networks from a single interface. You can create an editorial calendar, add images or videos, schedule your posts in advance, edit or delete your posts, etc. You can also track the performance of your posts and interact with your audience.
Social Media Tracker: this feature lets you track and analyze your performance on social networks and that of your competitors. You can measure your reach, engagement, growth, sentiment and more. You can also compare your results with those of your competitors and identify best practices.


Social Media Ads: this feature lets you create and manage your advertising campaigns on social networks. You can choose your objective (awareness, traffic, conversions, etc.), your audience (geography, demographics, interests, etc.), your budget and your duration. You can also track the performance of your campaigns and optimize your ads.

Examples of successful Semrush applications

Case studies of companies that have succeeded with Semrush
To illustrate the effectiveness of Semrush, here are a few examples of companies that have succeeded in improving their online visibility thanks to this tool:

Wix: Wix is a platform that makes it easy to create professional websites. Wix used Semrush to optimize its technical and semantic SEO, increase its organic traffic and reduce its advertising spend. Thanks to Semrush, Wix was able to identify and correct over 1,500 technical errors on its website, increase its organic traffic by 116% in one year, and save over $1 million in cost per acquisition.


Vodafone: Vodafone is a telephone operator offering mobile, fixed-line and Internet services. Vodafone used Semrush to analyze its SEO performance against competitors, identify keyword opportunities and create SEO-optimized content. Thanks to Semrush, Vodafone was able to increase its organic traffic by 60% in six months, rank in the top 3 results for over 300 keywords and generate over 100,000 visits per month to its blog.


Booking.com: Booking.com is a platform for booking accommodation, flights, car rentals and tourist activities. Booking.com used Semrush to monitor its positions in the SERPs, analyze its backlinks and optimize its advertising campaigns. Thanks to Semrush, Booking.com was able to maintain its leading position in the online travel sector, obtain over 1.5 billion quality backlinks and optimize its return on advertising investment.

Investing in Semrush: cost and benefit considerations


Semrush pricing options
Semrush offers three pricing options to suit your needs and budget: Pro, Guru and Business. Here’s a table comparing the features and prices of each option:

SEMrush pricing

You can also take advantage of a 7-day free trial to test Semrush’s features before subscribing.

Comparing the value of Semrush to other SEO tools
To assess the value of Semrush against other SEO tools, you need to compare not only price but also the features offered. Here’s a comparison between Semrush and two other popular SEO tools: Ahrefs and Moz:

Semrush, Ahrefs and Moz are three SEO tools that offer similar functionalities: keyword research, backlink analysis, site audit, position tracking, etc. However, there are significant differences between them. However, there are significant differences between these tools in terms of price, data coverage, report quality and ease of use.

In terms of price, Semrush offers more affordable options than Ahrefs and Moz. Semrush’s Pro plan costs $99.95 per month, while Ahrefs’ Lite plan costs $99 per month and Moz’s Standard plan costs $99 per month. However, the Semrush Pro plan offers more features than the Ahrefs Lite and Moz Standard plans, including access to Advertising and Social Media tools. What’s more, Semrush offers discounts if you opt for annual billing, which Ahrefs and Moz do not.

In terms of data coverage, Semrush has a larger and more up-to-date database than Ahrefs and Moz. Semrush indexes over 20 billion URLs, tracks over 800 million keywords and checks over 40 billion backlinks. Ahrefs indexes around 16 billion URLs, tracks around 250 million keywords and checks around 25 billion backlinks. Moz indexes around 7 billion URLs, tracks around 150 million keywords and checks around 40 billion backlinks. Semrush also covers more countries (142) and more languages (46) than Ahrefs (170 and 10) and Moz (50 and 5).

In terms of reporting quality, Semrush provides more comprehensive and customizable reports than Ahrefs and Moz. Semrush gives you access to over 50 tools covering all aspects of online marketing: SEO, PPC, SMM, keyword research, competitor analysis, site audit, content creation and more. You can also create your own dashboards with the widgets you want to display. Ahrefs and Moz focus mainly on SEO and offer fewer options for customizing your reports.

In terms of ease of use, Semrush offers a simple, intuitive user interface that gives you easy access to the tools and reports you need. You can also use the search bar to perform quick searches on the web, domains, keywords or backlinks. Ahrefs and Moz have more complex, less intuitive user interfaces that can make you waste time navigating between the

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