Unlocking Success: Key Points to Improve Your Website’s Google Ranking

In 2023, search engine optimization (SEO) is more relevant than ever, if not more so. The virtualization of commerce, amplified by Covid-19’s blockades, continues, with e-commerce sales expected to reach $5.9 trillion this year, according to data from Oberlo (Shopify).

As more and more people use the internet to research brands before making a purchase, having a representative website is paramount. But that’s only half the job, because your site needs to rank well on Google’s search engine results page (SERP). SEO is the number one tool for ensuring your website’s visibility and attracting organic traffic, which marketers turn into conversions.

SEO is a dynamic discipline that depends heavily on the Google search engine. In this guide, we’ll explain the essential guidelines for SEO in 2023 to ensure that your website ranks as highly as possible.

The benefits of SEO in 2024


We could write this paragraph in a single sentence: data from FirstPageSage reveals that Google’s top organic location enjoys a staggering click-through rate (CTR) of 39.8%. This figure is even more impressive when compared to the 2.2% of location 10.

In other words, you should aim to rank as high as possible on Go

The benefits of SEO in 2024

We could write this paragraph in a single sentence: data from FirstPageSage reveals that Google’s top organic location boasts a staggering click-through rate (CTR) of 39.8%. This figure is even more impressive when compared to the 2.2% of location 10.

In other words, you should aim to rank as high as possible on Google, as lower positions are often not worth investing in. It’s important to remember that many Internet users only look at the first few suggestions, and we can’t confirm whether anyone is looking at the second page for help.

SEO ensures that your website is easy to find and attracts organic visitors. In addition, SEO experts can target a specific consumer base that is more likely to make a purchase. For example, if you’re an iOS developer, you want to attract mobile customers, but not Android users. SEO ensures that your website is visible to the relevant consumers. Traffic isn’t always the same.

On Page SEO


The first step is to optimize your website’s SEO. This includes site performance, security, content structure and quality, keyword use and linking, device compatibility and media types. Let’s take a look at each of these elements.

Website performance

Google takes website performance into account before assigning an index. One of the most important criteria is page loading speed. Nearly a third of users will go elsewhere if a site’s loading speed goes from one second to three seconds, with an average loading speed of 1.65 seconds for the best-performing sites. That’s what you need to aim for.

To achieve this goal, you need to compress your on-site videos and images to reduce resource consumption. A dense, compact code base is essential if you’re building a website from scratch. A fast, reliable web hosting provider is no less important. We recommend you read our guide to optimizing website loading times.

Security

This is a relatively recent addition to Google’s ranking algorithm. Most websites now use the HTTPS protocol (instead of HTTP), which applies additional encryption to protect users’ online traffic from surveillance and cyber-attacks. It’s easy to tell if a website is using a secure protocol, as web browsers flag up those that aren’t with the “insecure” tag to the left of the address bar. You can imagine how welcome this is to a website’s visitors.

Google also disapproves of websites not equipped with the HTTPS protocol. You can easily secure your site by obtaining an SSL certificate from any company that sells them. It will ensure that the connection between the web server and the user’s browser is encrypted, and Google will rank you higher.

At the same time, don’t forget personal cyber security. Hackers can attack your website if it stores valuable user information. You can quickly secure your website’s database with a strong password using a password manager, and additional file encryption software ensures that you can upload/download data to the server without risk.

At the same time, don’t forget personal cyber security. Hackers can attack your website if it stores valuable user information. You can quickly secure your website’s database with a strong password using a password manager, and additional file encryption software ensures that you can upload/download data to the server without risk.

Content structure and quality

This is one of the most important areas to pay attention to. Google is extremely fussy about content quality, and it’s easy to make mistakes if you don’t know what it’s looking for. You’re not writing content for the search engine, but to answer your readers’ questions. Google will notice that your readers are satisfied, because they’ll spend more time on your site, which will reduce the bounce rate.

First of all, make sure your content is informative. It should answer a specific question, such as “The best apple cider in the north of England”. A blog post that provides an elaborate answer with different types of apple cider, links to nearby pubs and tabular content will certainly rank well. Google favors long-form content of at least 1,000 words, if not more than 2,000 words, wrapped in a title, headers, images and videos.

First of all, make sure your content is informative. It should answer a specific question, for example “The best apple cider in the north of England”. A blog post that provides an elaborate answer with different types of apple cider, links to nearby pubs and tabular content will certainly rank well. Google favors long-form content of at least 1,000 words, if not over 2,000 words, wrapped in a title, headers, images and videos with the ALT tag – rich content!

Off-Page SEO


After you’ve been working on on-site SEO for a while, you can start fighting for the top spots. However, make sure that no stone is left unturned on your website. Investing resources in backlink building only to be eliminated from the SERPs because your mobile version is flawed will set you back a few weeks.

Building a backlink

Let’s say your content is as good as your competitors’ – or even better! But month after month, they remain a few places above you. Chances are, they have a much better backlink strategy. That’s how Google knows which website is better if they both have similar quality content: it checks the backlinks directed to both websites.

There are several ways to get good backlinks. First of all, people will mention you organically if they find your website informative, which costs nothing! But emerging brands can’t expect organic mentions right from the start and need to use other methods.

You can guest post on reputable websites that allow it. If you provide them with high-quality content and include a link to your domain, Google will notice that a respectful site is pointing to you, which will improve SERP rankings.

You can also improve your backlinking strategy by inspecting your competitors. Use tools such as our Backlink Checker to check which backlinks are pointing to your competitors and contact these domains to have them point to you too. Although this task will take at least a few months, once you’ve surpassed the competition, all you have to do is maintain the strategy and enjoy steady organic growth.

Google E-A-T

In 2014, Google published the first search quality guidelines with the E-A-T concept. This concept stands for Expertise, Authenticity and Reliability. This concept stands for Expertise, Authenticity and Trust, and this is how Google measures content quality. You may be wondering why this concept isn’t taken into account in search engine optimization on sit..

You can develop your expertise by writing quality content, but Google will verify your site’s authority on other levels. Using authorship is a great way to prove authority. If your apple cider expert has written other articles on the subject, Google will find it on the Internet, which will improve your ranking. What’s more, your domain is trustworthy if other important cider brands and websites point to it.

Final words


The key points for better Google rankings in 2023 are high-quality content optimized for keywords, overall website performance and mobile version, as well as backlinks built around authority and trust. You’ll discover more tips as you go along, such as using the AAP section to further increase traffic and Google snippets for brand awareness. However, it’s best to start with the basics, as SEO is easy to understand, but difficult to master.

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