RICH SNIPPET: 6 TIPS FOR IMPLEMENTING ENRICHED DATA

Sometimes overlooked in content strategy, rich snippets can be a major asset for standing out from the crowd. What are rich snippets? What impact does it have on SEO? To find out all you need to know about rich snippet, click here for our clear definition.

What is a rich snippet?

Introduced in 2009, rich snippets are used to enrich web page search results, particularly on Google. Rich snippets are additional information displayed under the meta title or meta description of a web page.

These rich snippets can be stars for customer reviews. Or cooking times for recipe results. If the results relate to events, the rich snippet can display the location or time of the event.

This may evolve over time, but there are 8 main areas of use for rich snippets:

The display of this additional information is made possible by structured data. This structured data is used in the code of the page displayed in search results. Rich snippets are semantic tags implemented in the HTML code of a web page. The structured data present in the code provides search engines with additional information. They can then integrate this information into their results. This enables web users to see important information directly in the SERPs.

Be careful not to confuse rich snippets with featured snippets. Rich snippets refer to all forms of results present in Google SERPs via visual elements. The purpose of these elements (stars, photos, symbols) is to enrich the results. Featured snippets are much the same, except that they are offered in position zero. A Google SERP may contain several rich snippets, but only one featured snippet.

Rich snippet and its impact on SEO

Google’s decision to add rich snippets to its SERP is not without reason. The aim is to offer Internet users an optimal search experience. Rich snippets improve the user experience by enabling them to quickly see the most relevant results.

Rich snippets don’t directly influence a page’s ranking in the SERP. However, it does play a role in SEO.

Indeed, the structured data in rich snippets helps to improve the visibility of the website in question, and makes it easier for visitors to understand why they should click on it. This in turn helps to increase your CTR and traffic to your site, which in turn can impact your position on search engines. In this sense, rich snippets have an impact on SEO.

Some rich snippets can also play a reassuring role for Google, giving it signs of E-A-T, which also helps to improve your naturalreferencing.

What information can be displayed in a rich snippet?

Of the 8 main areas of use, 6 stand out very frequently in search results: reviews, recipes, events, films, music and products. Let’s take a closer look at the information displayed in each type of rich snippet:

  • rich snippet avis: very often this enriched extract includes a rating represented by a number of stars. This type of rating is also present in the SERP knowledge panel;
  • rich snippet recipe : this type of rich snippet displays information such as cooking times, ingredients and even calories;
  • rich snippet event : in this case, the rich snippet provides information on the time, date or location;
  • rich snippet film: this rich snippet contains information on the director, release date, duration and genre. The rich movie snippet often contains a star rating, much appreciated by Internet users;
  • rich snippet music : this rich snippet contains additional information about the artist. For example, the artist’s record label or musical genre;
  • rich product snippet : rich product snippets often include useful information. Like product availability, price and customer reviews. This type of rich snippet is particularly useful for e-commerce websites.

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