7 SEO reporting tools to analyze your performance.

SEO reporting tools enable you to track your website’s performance on search engines. Not only are these performance reports essential for identifying weaknesses in your natural search engine optimization, but they will also provide you with numerous avenues for improvement.

Here are 7 SEO reporting tools for effective analysis of your website.

The tools in this article have been selected by our team and are not sponsored. Find out how to sponsor your tool.

7 SEO reporting tools

We’ve selected the most effective SEO reporting tools used by SEO experts. Most of them are free, so take advantage of them to improve your website’s optimization and get on the first page of Google search!

1. Google Data Studio

The free SEO tool Google Looker Studio is a real winner! From a single analysis tool, you’ll be able to track all your data from Google Analytics and Google Search Console (among others).

Enter your various KPIs and visualize in an instant the positioning of your key queries, the origin of your site’s organic traffic, and so on.

The tool also allows you to integrate Google Ads to track your advertising campaigns from your SEO dashboard and analyze the results of your paid marketing strategy.

2. SEO Report Card

While the previous tool doesn’t take your competitors into account, this tracking tool allows you to analyze your website and compare your performance with the competition.

SEO Report Card offers you a free report that also includes :

  • Your Google, Bing and Yahoo positioning and indexing.
  • Analysis of your net linking.
  • Analysis of your page loading speed.
  • Verification that your site is accessible to crawlers.

3. Serpstat

As its name suggests, Serpstat is an all-in-one analysis tool that provides you with a wealth of statistics on your site and creates comprehensive reports including:

  • SEO audit.
  • Tracking of SERP positions (yours and your competitors’).
  • Keyword suggestions.
  • Technical error analysis.
  • Analysis of incoming links…

The pay-per-use reporting tool offers a range of pricing options, including:

  • A lite subscription at $48 per month for freelance SEO consultants and small businesses.
  • Standard subscription at $104 for Web agencies.
  • Enterprise subscription at $349 for a leading company.

4. Semrush

If Semrush ‘s SEO tool comes up a lot in our articles, it’s not without reason. Semrush is packed with features such as keyword research, position tracking, backlink and competitor analysis, traffic overview…

You can integrate up to 50 metrics and generate SEO reports at the click of a button. It’s the ideal tool for improving your content marketing, as well as your presence on social networks.

Prices start at $129 per month for an SEO report on keyword, domain and backlink analysis. For a more comprehensive analysis and additional reports, Semrush offers two other packages: Guru at $249/month and Business at $499/month.

5. Mangools

Mangools is a much more affordable SEO reporting software than Semrush. It’s the ideal solution for bloggers, freelance SEO consultants or an SEO agency.

Its intuitive, user-friendly dashboard makes it easy to visualize all your data, and its reports are precise and detailed.

Among its many features, the tool analyzes the SERP to track your ranking and that of your competitor, performs advanced keyword research and helps you find the best backlinks.

Not only is the reporting tool effective, it’s also very affordable, with a basic plan starting at $29.9 per month. As an added bonus, you can also take advantage of a free trial.

6. Seobility

Seobility is also one of the multi-functional tools that will be very useful for your SEO while delivering comprehensive SEO reports. Among its free reporting tools, Seobility lets you :

  • Test your website’s SEO performance.
  • Check your On Page optimizations such as duplicate content or backlinks.
  • Improve your Google ranking.
  • Find the most relevant keywords by analyzing the SERP.

The dashboard is easy to navigate, and the data is well-organized and easy to understand.

An added bonus: the reporting tool also generates reports on your competitors. This gives you an insight into their SEO and internal linking strategies.

Seo Bility offers three different packages: a free version, a premium package at €49.90/month (with a free 30-day trial) and a version for agencies at €179.90/month.

7. SE Ranking

We end this list of SEO reporting tools with another all-in-one. SE Ranking has many SEO tools: SEO audit, position tracking, SEO and SEA competitive research, backlink analysis to avoid penalties, search volume checker…

As for its reporting tool, its reports are reliable and easy to understand. Here too, you can create reports on your competitors and check your site’s performance against other market leaders.

Reporting software rates start at $49/month with a two-week trial version.

Why use SEO reporting tools?

As a business owner, SEO agency or marketing manager, you all have a good reason to evaluate the results of your SEO strategy. The SEO reporting tools presented in this article are here to help you analyze your marketing actions and make the right decisions.

You’re probably already familiar with Google Analytics, which is probably the most widely used SEO reporting tool for viewing website statistics. The tool generates comprehensive SEO reports on the positioning of your web pages, your traffic and your conversion rate.

Based on this data, you’ll be able to work on improving your site’s SEO.

As long as you choose the right metrics and KPIs for your dashboard.

How to use SEO reporting tools properly

As you can see, the first step in using an SEO reporting tool to generate effective reports is to set it up correctly.

Many site owners tend to integrate every possible key performance indicator, and end up with a mountain of data they’re unable to exploit.

So, the number 1 criterion for a good SEO reporting tool is to have a dashboard that is both configurable and functional:

  • You need to be able to set your KPIs and understand the company’s results at a glance.
  • The dashboard must be easy to access.
  • SEO reporting should be generated on a regular basis (daily, weekly or monthly, depending on your SEO needs).
  • Ideally, the report should include recommendations for optimizing your web referencing.

Next, you need to define your key indicators according to your marketing objectives.

For example:

  • Improve your visibility in Google search results.
  • Get ahead of your competitors on a specific keyword.
  • Increase your conversions.
  • Drive more traffic to your product pages.
  • Boost your local SEO.
  • Increase your popularity with quality external links…

The idea is to target the most relevant indicators to strike the right balance between too many KPIs and not enough. Here are a few of them:

  • Positioning tracking (keywords generating the most traffic, keywords generating the least traffic, etc.).
  • You need to be able to set your KPIs and understand the company’s results at a glance.
  • The dashboard must be easy to access.
  • SEO reporting should be generated on a regular basis (daily, weekly or monthly, depending on your SEO needs).
  • Ideally, the report should include recommendations for optimizing your web referencing.

Next, you need to define your key indicators according to your marketing objectives.

For example:

  • Improve your visibility in Google search results.
  • Get ahead of your competitors on a specific keyword.
  • Increase your conversions.
  • Drive more traffic to your product pages.
  • Boost your local SEO.
  • Increase your popularity with quality external links…

The idea is to target the most relevant indicators to strike the right balance between too many KPIs and not enough. Here are a few of them:

  • Positioning (keywords generating the most traffic, long-tail keywords best positioned in search engine results…).
  • Audience indicators to track your traffic (bounce rate, page views, click-through rate…).
  • Conversion tracking (abandonment rate, number of contacts made, sales…).
  • Technical SEO performance (page load times, internal linking, backlinks, etc.).

Once you’ve done this, all you need to do is use the SEO tools below for your reports.

Our tip for completing your SEO reporting tools.

You’re now equipped to analyze the flaws in your SEO with these SEO reporting tools. However, while these tools enable you to carry out an effective site analysis, they are no substitute for the editorial skills of a professional web copywriter.

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