What is an effective keyword on Google?

No keywords, no SEO on Google! To optimize your visibility on the search engine, find out everything you need to know about keywords.

As an avid Internet user, you’ve probably heard of keywords, especially on Google. But do you know what they are?

Let’s get straight to the point: without keywords, there’s no SEO. At first glance, this may sound a little daunting, but don’t worry. Without realizing it, as a web surfer or professional with a site, you use these famous keywords for your searches every day!

Let’s take this article a step further and discover the secrets of keywords on Google! What they are, why they’re important in search engine optimization, what makes them more relevant: we’ll break it all down for you.

What is a keyword?
Let’s start with the basics, by defining today’s topic:
what is a keyword on Google?

A keyword is a word or group of words that Internet users type into Google to perform an Internet search. We also say that keywords are “queries” typed by Internet users.

In an effective SEO strategy, the aim is to identify keywords related to your business, so that you can move up to the top of Google!

Google will then be able to identify the relevance of these sites and propose them to Internet users. Keywords are therefore directly linked to natural referencing on Google.

7 different types of keywords
Let’s take a look at some examples, and the concept of a keyword will be much clearer for you!

There are many different styles of keyword, which lend themselves to different situations and search intentions. Let’s concentrate here on 7 of them:

Generic keywords: these are generally made up of a maximum of three words. They’re highly competitive and not really specific, because with three words it’s hard to pinpoint the user’s intention.

Long-tail keywords: these are much more specific, since they are made up of more than three words. It’s easier to position yourself on these terms, as the user’s intention is clearer.

Semantic keywords: certainly, the most used by Internet users, they refer to synonyms and fields.

The importance of keywords for SEO
Their role in Google searches
By now you’ve understood that keywords have a considerable impact on the searches made by Internet users.

Ultimately, keywords ARE searches. You need to put yourself in the shoes of web users: what would you search for (and in what form) on the search engine to find the answer to your need?

Keywords are the bridge between Internet users and your content. Hence the need to position yourself clearly on keywords that are coherent with your activity. We’ll look at this in more detail in the third part of this article.

Good positioning on websites
It’s essential to get the placement of your keywords right on your website, so that they’re relevant not only to you, but also to Internet users.

It’s imperative that you position your keywords in strategic places on your business website if you want them to be effective and play a part in developing your reputation:

In the titles and subtitles of your web pages and blog posts

In text fields scattered throughout your site

In the URLs of certain pages when appropriate (not to be confused with your domain name, which must remain unique to you and your business!)

In the alt-text of your images, for the visually impaired

3 characteristics of a relevant keyword
Now that you’ve understood the role of keywords, it’s time to identify them. Let’s take a closer look at three characteristics that keywords must possess in order to reap the greatest possible benefits!

Consistency with your business
Here we find one of Google’s mantras: consistency. Apply this idea to your keywords, positioning yourself on terms that are really relevant to your business.

Let’s take an example: you’re an osteopath specializing in the treatment of top-level athletes. It wouldn’t occur to you to write blog posts about the influence of music on society, even if it were a highly sought-after topic, would it? It’s a question of common sense.

So, to determine whether a keyword is indeed effective and relevant for your SEO on Google, make sure it’s close to your activity. And above all, make sure you have the necessary authority, as a freelance professional or company, to address the subject and position yourself on it.

Keywords actually typed on Google
You wouldn’t want to appropriate a keyword that isn’t actually being searched for by Internet users, would you?

We’ve been saying it since the beginning of this article: a good keyword is, by definition, searched for by Internet users. That’s why analyzing the search volume for the keyword you’re targeting is a step you shouldn’t neglect!

Reachable keywords in the marketplace
Determining the most sought-after keywords that are relevant to your business is one thing. Knowing whether they are actually achievable on your scale is quite another.

Logic dictates that the more a keyword is searched for on Google, the more difficult the competition is likely to become.

So, it’s sometimes better to skip a keyword to get around the highly competitive market you’re in.

Turning to synonymous or long-tail keywords is an interesting option if you want to rank well on Google and generate quality traffic!

Typically, this is when the production of content, such as blog articles, enables you to multiply the lexical field of your activity to reach people with very specific needs.

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