BEST SEO trends for 2024 to Know.

As search capabilities expand and generative artificial intelligence (AI) tools regularly make waves in search engines, it’s not uncommon to wonder what SEO will look like in 2024.

Search engines are already a dynamic landscape, with brands vying for users’ attention, which means it’s all the more essential that companies optimize their SEO strategies for 2024 to stay ahead of the curve.

The good news? You can start creating a flexible SEO strategy in the midst of emerging trends and stand out from your competitors with the help of these six SEO trends for 2024.

How to show E-E-A-T to search engines
What is E-E-A-T and how can you demonstrate it? When it comes to E-E-A-T, experience refers to the credibility and knowledge of sources. With Google’s emphasis on sources’ experience in a field or niche, it will become increasingly essential for web pages to clearly establish their experience and credibility on subjects in order to rank higher in search engines.

For example, articles written by renowned film directors and critics can boost the authority and SEO of entertainment websites.

Here are a few ways for companies to demonstrate their E-E-A-T (more importantly, their experience) to Google:

AI and machine learning
Google has begun using machine learning and AI to decipher queries based on search intent and better compile search results, which is why AI SEO is an important trend to note for next year.

AI helps personalize search results by taking into account users’ location and previous searches. By 2024, AI and machine learning are set to have an even greater impact on the way search engines present search results.

To take advantage of this SEO trend in 2024, companies should continue to create high-quality content that addresses search intent, delivers value and is user centric. It may also be beneficial to start using various AI-powered tools, including AI content tools, for better keyword research and competitor SEO performance analyses.

More emphasis on Google’s core web metrics.
Another SEO prediction for 2024 to watch is the increased emphasis on Google’s Core Web Vitals. Google’s Core Web Vitals are a set of metrics used to measure the user experience of a page. These indicators include page load performance, accessibility and visual stability.

Site speed
Site speed, as we know, is an essential element of Google’s ranking algorithm. It is therefore essential for companies to have a fast site in order to maintain good search engine rankings.

Nobody likes waiting for a website to load. It’s even worse if every page on the site takes a long time to load. It’s essential that companies check and improve their site speed in 2024.

Mobile-first indexing and responsiveness
Mobile-first indexing and responsive layouts are another SEO trend to watch in Google’s Core Web Vitals study.

Mobile-first indexing will continue to influence search engine rankings. Companies and web developers must therefore ensure that they create mobile-friendly sites that offer users a seamless web experience, regardless of the device from which they search.

Mobile indexing and responsiveness
Mobile-first indexing and responsive layouts are another SEO trend to watch in Google’s Core Web Vitals study.

Optimizing voice search
The way people interact with search engines is changing. Instead of typing queries into search bars, people are using assistants like Siri, Alexa and Google Assistant to navigate search engines via voice search.

Optimizing websites for voice search is a 2024 SEO trend that shouldn’t be ignored, as it could affect your site’s ranking and your overall online visibility.

How to optimize your site for voice search
Optimizing your website for voice search means understanding and using conversational language in your content to reflect the way people ask questions of voice assistants. Another way to optimize your site for voice search is to target relevant, long-tail keywords and provide complete but concise answers to the most frequently asked questions.

Personalized, user-driven content
Our final SEO trend for 2024 is one you’ve probably heard before. To crush your SEO goals in the new year, create user-centric content that clearly addresses user and search intent. After all, the content you create for your website is intended for users, right?

User and search intent is about giving searchers exactly what they want in your content. More importantly, you need to address search intent at the top of your content and add value to entice users to stay on your page.

For example, if your target keyword is “digital marketing services”, you can deduce that the user wants to know more about digital marketing services, including examples. With this in mind, you can design your page to answer these questions.

Ultimately, creating user-centric content is about helping users find the information they need without difficulty.